Mailchimp is the All-In-One integrated marketing platform for small businesses, known especially for their email marketing services, has been acquired by Intuit, the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma.
The planned acquisition of Mailchimp for approximately $12 billion in cash and stock advances Intuit’s mission of powering prosperity around the world, and its strategy to become an AI-driven expert platform.
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Mailchimp brings to Intuit technology at scale along with global customer reach. Founded in Atlanta, GA in 2001, Mailchimp began by offering email marketing solutions and evolved into a global leader in customer engagement and marketing automation fueled by a powerful, cutting-edge AI-driven technology stack.
- Global customer reach of 13 million total users globally, 2.4 million monthly active users, and 800,000 paid customers; with 50% of customers outside of the U.S.
- Data and technology in the form of around 70 billion contacts, and 250+ rich partner integrations.
- AI-powered automation at scale fuels 2.2 million daily AI-driven predictions.
The official email message announcing the new business acquisition delivered by Mailchimp starts with a brief story of the beginnings of Mailchimp:
“My partner Dan Kurzius and I founded Mailchimp nearly 20 years ago. We’ll never forget the early days in a tiny office we rented on the west side of Atlanta. I sketched logo after logo before finally deciding that the monkey with a mail carrier hat struck just the right tone, while Dan sat next to me writing code and talking with customers. ”
“My partner Dan Kurzius and I founded Mailchimp nearly 20 years ago. We’ll never forget the early days in a tiny office we rented on the west side of Atlanta. I sketched logo after logo before finally deciding that the monkey with a mail carrier hat struck just the right tone, while Dan sat next to me writing code and talking with customers,” writes co-founder Ben Chestnut.
They expect the platform will stay “Mailchimp” through and through: “the same user-friendly products and tools, the same resources and support, and the same brand you know and love. In fact, our goal is for all of these things to get even better as part of Intuit. ”