Jorge Guzman - Technology Business Consultant Jorge Guzman is the Director of Imgworkz. Imgworkz - Digital Marketing Strategy & Web Projects On Posted on March 22, 2016March 28, 2016 by Jorge Guzman - Technology Business Consultant to Tools Clickthrough Rate – CTR Clickthrough Rate (CTR) or ‘Click Thru Rate’ is a digital marketing performance metric. Clickthrough Rates – CTR’s, are the goal of effectively getting people to react to digital ads, driving, in this way, traffic to the websites and therefore create conversions – convert a sale. Relying on performance metrics is an excellent digital marketing practice with mobile devices and desktop. Some Charts about Clickthrough Rate (CTR) Total CTR By Ad Size: Mobile sizes deliver. Total CTR By Ad Type: In-stream ads deliverded over 2.8 times higher CTR than Rich media (w/o video) Other digital marketing performance metrics are: Reach Engagement Rate Engagement Time In-screen Impressions Cost and Pricing Models: CPM, CPC & CPA PreviousPrevious post:How To Configure Gmail So You Can Check Other Email Accounts All In One Place NextNext post:How To Create an Amazing WordPress Post
Clickthrough Rate (CTR) or ‘Click Thru Rate’ is a digital marketing performance metric. Clickthrough Rates – CTR’s, are the goal of effectively getting people to react to digital ads, driving, in this way, traffic to the websites and therefore create conversions – convert a sale. Relying on performance metrics is an excellent digital marketing practice with mobile devices and desktop. Some Charts about Clickthrough Rate (CTR) Total CTR By Ad Size: Mobile sizes deliver. Total CTR By Ad Type: In-stream ads deliverded over 2.8 times higher CTR than Rich media (w/o video) Other digital marketing performance metrics are: Reach Engagement Rate Engagement Time In-screen Impressions Cost and Pricing Models: CPM, CPC & CPA