Taux de clics – CTR
Taux de clics (CTR) or ‘Click Thru Rate’ est une mesure de performance du marketing numérique. Les taux de clics – CTR’s, are the goal of effectively getting people to react to digital ads, driving, in this way, traffic to the websites and therefore create conversions – convert a sale. Relying on performance metrics is an excellent digital marketing practice with mobile devices