Author: Jorge Guzman – Technology Business Consultant

  • Mailchimp, Marketing Platform For Small Businesses is Acquired by Intuit

    Mailchimp is the All-In-One integrated marketing platform for small businesses, known especially for their email marketing services, has been acquired by Intuit, the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma.

    The planned acquisition of Mailchimp for approximately $12 billion in cash and stock advances Intuit’s mission of powering prosperity around the world, and its strategy to become an AI-driven expert platform.

    Mailchimp Can Help You Market Smarter and Grow. Explore Forever Free Options. Mailchimp Makes It Easy to Create Email Campaigns, Landing Pages, and More. Free Marketing Automation. A/B Testing & Surveys. Delivery Infrastructure.

    Mailchimp brings to Intuit technology at scale along with global customer reach. Founded in Atlanta, GA in 2001, Mailchimp began by offering email marketing solutions and evolved into a global leader in customer engagement and marketing automation fueled by a powerful, cutting-edge AI-driven technology stack.

    • Global customer reach of 13 million total users globally, 2.4 million monthly active users, and 800,000 paid customers; with 50% of customers outside of the U.S.
    • Data and technology in the form of around 70 billion contacts, and 250+ rich partner integrations.
    • AI-powered automation at scale fuels 2.2 million daily AI-driven predictions.

    The official email message announcing  the new business acquisition delivered by Mailchimp starts with a brief story of the beginnings of Mailchimp:
    “My partner Dan Kurzius and I founded Mailchimp nearly 20 years ago. We’ll never forget the early days in a tiny office we rented on the west side of Atlanta. I sketched logo after logo before finally deciding that the monkey with a mail carrier hat struck just the right tone, while Dan sat next to me writing code and talking with customers. ”

    “My partner Dan Kurzius and I founded Mailchimp nearly 20 years ago. We’ll never forget the early days in a tiny office we rented on the west side of Atlanta. I sketched logo after logo before finally deciding that the monkey with a mail carrier hat struck just the right tone, while Dan sat next to me writing code and talking with customers,” writes co-founder Ben Chestnut.

    They expect the platform will stay “Mailchimp” through and through: “the same user-friendly products and tools, the same resources and support, and the same brand you know and love. In fact, our goal is for all of these things to get even better as part of Intuit. ”

     

  • How To Customize The Product Tab Titles In Ecommerce Sites Built With WooCommerce

    How To Customize The Product Tab Titles In Ecommerce Sites Built With WooCommerce

    Customizing Woocommerce Product Tab Titles In WordPress

    How To Rename The Product Tab Titles In Ecommerce Sites Built With WooCommerce

    This is not an easy task if you are a very beginner in the matter, but not so difficult not for you to learn how to, with the help of this tutorial. If you are an expert developing websites or have some experience with WordPress and Woocommerce you are going to be very pleased this is one of the easiest tutorials you”ve seen.

    WooCommerce is the most popular open-source e-commerce plugin for WordPress Websites.

    There are two easy steps to quickly change the product tab titles in your online store. You are going to need a code or text editor and access to the directories of your website.

    Hope this solution helps you a lot, it improves the look of your online store and increases your sells as you expect.

    Disclaimer: The instructions of this WordPress tutorial are intended to help you to find a solution for the customizations of your Woocommerce site. You take the entire responsibility for any outcome or any change you do to your WordPress website or Woocommerce Platform. Apply changes carefully, and I recommend you always make a backup before applying any change in your PHP files or any file in your website.

    First Step – Locating the right file to apply the snippet

    Find the file Woocommerce configuration file of the theme you are using in your WordPress website. This file is located under the directory of the theme your e-commerce WordPress site is using.

    Second Step – Applying the snippet

    You can rename any tab: description tab, review tab, and additional_information tab

    If, for example, you want to change the additional_information tab title from ‘Additional Information’ to ‘Specifications’, so useful for technology accessories stores you can use the following code:

    add_filter( 'woocommerce_product_tabs', 'solution_rename_tab', 98);
function solution_rename_tab($tabs) {
	$tabs['additional_information']['title'] = 'Specifications';
	return $tabs;
}

    Hope you liked this post about changing the tab titles in your Woocommerce site, and that it was of great help!

    You can comment or ask me anything in the comments section.

    There are always solutions in technology and many opportunities using it. Never give up!

  • Google’s DeepMind Is Now Open Sourcing Sonnet

    Google’s DeepMind Is Now Open Sourcing Sonnet

    Google’s DeepMind is now open sourcing Sonnet, its higher-level oriented neural network library that allows developers to construct neural network components more easily in TensorFlow.

    This is another stepforward to the democratisation of Artificial Intelligence technology. While opening its TensorFlow AI engine and Sonnet to other engineers, meaning feeding research outside the company, Google benefits when they feed back into the search engine’s company.

    DeepMind Open Sources its higher level framework Sonnet

    TensorFlow, also called TF, is one of the most popular machine learning library today, and it was initially developed as proprietary software by Google Brain engineers. After DeepMind was acquired by Google in 2014, the entire research team began adopting TensorFlow since the end of 2015 and beginning of 2016.

    On its blog post, DeepMind comments about the good experience and the satisfaction they have in having chosen TensorFlow for their leaning models, saying that they “learn signicatilly faster”, and that its built-in features for distributed training have hugely simplified their code.

    According to DeepMind, its higher-lever framework Sonnet allow developers to build neural network modules much quicker when using TensorFlow.

    Now, some experienced developers are seeing some similarities between TensorFlow and Torch (another machine learning library), when using Sonnet and TensorFlow together. Also, sometimes considering this machine learning framework, ‘not as good yet’ as PyTorch.

    Sonnet is already available on GitHub and it is expected to have constant updates by the DeepMind team.

     

  • 10 Tips To Create The Best Facebook Design Ad For Your Advertising Campaign

    Facebook Ads advertising system can be useful for advertisers in terms of features, insights, and audience targeting. And to use your advertising budget wisely and not end up wasting money you’ll need, a proper Facebook advertising strategy and create an effective Facebook Ad design.

    I will present you here some tips to create the best Facebook Ads design for your Facebook Ads campaign for your  brand and business.

    Facebook Ad Design Tip 1: Use An Eye-Catching Image

    The image used in you Facebook Ads will play a highly important part on determining the amount of attention your target audience will give to it. And, it will be far more influential than its textual content.

    The image you use on your FB Ad doesn’t to be a shot of your business, product or service. Rather use a relevant image that will catch people’s eyes and make them stop the scrolling and have them read your FB ad. Facebook Advertising will only let you use images that contain no more than 20 percent words, so the image on your Fb Ad must be designed to grab attention and communicate a graphic message in its first stage of communication.

    Facebook Ad Design Tip 2: Use Calls to Action

    Applied wisely, and with the right text on it, a Call-to-Action will  increase the click-through rate of your Facebook Ads. Also, it will improve your overall conversion rate and decrease your cost per conversion.

    Facebook Ad Design Tip 3: Show Integrity On The Content Of Your Ad Design

    As you well know trust and credibility are fundamental if you want other to do business you and your company, and to show your Facebook Ad as a credible one is crucial.

    Keep in mind that when someone sees your FB ad, they should immediately recognize:

    • What you’re offering?
    • How it benefits them?
    • What to do next?

    Facebook Ad Design Tip 4: Make ads that correlate with their Landing Page

    Make sure your Facebook Ad design its intended message correlate with its Landing Page. After clicking, your potential customer should end up on a landing page that reinforces what they saw in the FB ad. Applying this, you will maximize the engagement with the Ad and make a more favorable consumer decision journey for your potential customer and your brand.

    Facebook Ad Design Tip 5: Use a Buyer Persona or a Headshots On Your FB Ad Design

    This will help you to better catch the eye of your specific target make them feel you are talking to them and by this to maximize awareness and engagement with the Ad.

    Facebook Ad Design Tip 6: Use Words of Impact Over Your Image

    Be always strategic, you can complement your image to make the FB ad more effective. Both image and text must be relevant and work in symmetry with each other.

    Focus on your value proposition. What is it about your advertised item that strongly appeals to viewers? The ad will attract a certain segment of people who are interested in the value proposition.

    Vary Your Font Sizes for Better Emphasis.

    Facebook Ad Design Tip 7: Use colors that stand out

    Colors that sharply contrast with one another can work to your advantage.

    Keep always in mind less is more.

    Facebook Ad Design Tip 8: Create unique ad sets for each audience

    Facebook’s advertising platform let you create separate ad sets for unique audiences. So, you can create multiple FB ad designs and deliver them to different unique audiences. Or you can use the same exact FB ad design to deliver it to different audiences.

    Facebook Ad Design Tip 9: Create Multiple Designs for Your Fb Ad

    Try different designs and analyze their results. You will always notice they all perform differently. By using multiple Facebook Ad Designs you can always learn better about your target and improve each Fb Ad accordingly, therefore maximize the results of your Facebook Ad campaign.

    Facebook Ad Design Tip 10: Use Google Analytics

    Google Analytics is one of the best digital tools you can use on your site, regardless of your business size or industry. You can use it for tracking the performance of your Facebook ad campaigns in detail.

    It is totally vital to track the performance of your Facebook Ad Designs and it is highly important to know how  your Facebook Ad Designs are performing and to make you Advertising campaign more profitable.

    Be sure to review your Google Analytics data, both in planning to launch Facebook ads and in the process of refining them. Make sure you’re targeting the demographics who are most likely to spend time reading your content and, ultimately, to convert into leads and paying customers.

     

    Conclusion

    Consumers are constantly moving outside the marketing funnel by changing the way they research and buy products or services. The customer journey is complex. So it’s important to focus on the key moments that can help inspire people to take their buying decision.

    Creating the best Facebook ad design possible will best fit into your overall advertising strategy.

    By following these ten tips, you will be able to create a proper Facebook Ad design for a specific adverting campaign.

  • How To Create an Amazing WordPress Post

    How To Create an Amazing WordPress Post

    How to Create an Amazing Worpress Blog Post
    How to Create an Amazing WordPress Blog Post

    Creating a WordPress Blog Post that is going to achieve an impact in your readers, and deliver the information you want to highlight to them can be sometimes tricky. So follow these simple and easy rules in this imgworkz tutorial to create a wordpress blog post that really works.

    How To Create an Amazing WordPress Blog Post That Works

    1. The Headline
      The headline is about grabbing attention. Your header is the first part is going to be read on your post. Use this opportunity to grab the attention of your visitor in a way they are going to be compelled on continue reading on.
    2. The Image
      Its function is, as well, to engage imagination and grab attention, driving people to read your blog post.
    3. The Opening Message
      According to marketing studies, if you get people to read your 3 or 4 first sentences of your post, they are 3 times more likely to read to the end. Keep it short and concise.
    4. The Sub-Headline
      In this part of your wordpress blog post, give your visitors a reason why they should continue reading, what of their interest they are going to find further down.
    5. The Content
      Create an emotional connection with the reader of your blog post. According to marketing studies, when people get emotional they usually pay more attention.
    6. Call To Action
      Create here a call to action by asking the reader to do something giving something in return. Try using an imperative verb in it. A subscribe form, a download or share button, etc.

      Extra Parts*:

    7. Sub Header*
      In your sub header you can talk about the further information that will be given to the reader. The extra tips or methods you are going to mention or explain.
    8. Bonus Content*
      The content and description of what have been mentioned on the sub header. Give your readers easy to implement advices, practical ideas easy to follow.
    9. Call To Action #2*
      New chance to get your visitors to do what you want them to do. A ‘download now’, or subscribe button depending on what you have to offer.

     

  • Clickthrough Rate – CTR

    Clickthrough Rate (CTR) or ‘Click Thru Rate’ is a digital marketing performance metric. Clickthrough Rates – CTR’s, are the goal of effectively getting people to react to digital ads, driving, in this way, traffic to the websites and therefore create conversions – convert a sale.

    Relying on performance metrics is an excellent digital marketing practice with mobile devices and desktop.

    Some Charts about Clickthrough Rate (CTR)

     

    Total CTR By Ad Size: Mobile sizes deliver.

     

    Total CTR By Ad Type: In-stream ads deliverded over 2.8 times higher CTR than Rich media (w/o  video)

     

    Other digital marketing performance metrics are:

    Reach

    Engagement Rate

    Engagement Time

    In-screen Impressions

    Cost and Pricing Models: CPM, CPC & CPA

     

     

  • How To Configure Gmail So You Can Check Other Email Accounts All In One Place